This is one of several web sites that this company owns, in this case, it was determined that separate web sites would be developed each being dedicated to promoting very specific area of their business. In companies that offer a wide variety of products or services this can certainly benefit the company by creating very product specific site content which positively affects their rankings for each site by areas of related services rather than trying to promote their entire variety of services on one, centralized web site.
It was also determined that the company's social network marketing would have its own dedicated web site to develop a social networking base that encompasses a more well-rounded promotion of all of their products combined.
This client had a shopping cart which was predominatley non-functioning, had little content, and subsequently did not rank well on search engines. A commercial shopping cart was procured, installed, configured, and modified in order to meet the requirements of the client. The cart contains more than 500 items and the web shopping cart, and server, are quite capable of handling cart requests for views and ordering with very little delay. The cart is one that is easily modified and parts of the cart data shows on the home page which is outside of the shopping cart installation. Content can be added by the client within the shopping cart area along with modifications of all product items.
This site utilizes a CMS program which populates several areas of their main web site along with a WordPress installation that contains their articles and audio files. This site contains fairly basic items as the client did not require constant updates to their content outside of the WordPress installation. The few areas that require periodic updates are provided for with a simple login for employees and once the changes are made to the CMS system, those changes populate the appropriate areas.
Some items that are worth pointing out here is that they have chosen to include a very important aspect to any entry page on any web site; there is a "call to action" , right there, right in front, and easily accessible. Second, their contact information is listed prominently on every page. And finally, they have content that is built for their potential visitors. Granted, this site is not related, in content, to your business or web site; however, the basic principles of any business and marketing strategy are exactly the same.